We aim for the compact, don’t buy anything new but consumable necessities.

We <3 postproduction, upcycling, deadstock, and using everything to its full potential.

A movement towards modifying traditional beliefs, which revalues local place and environment as key components to expression, thought, technology and social practice: gritty; witty; wild; smart & rad.

There are so many amazing colors of ecosystems. We believe in sense of PLACE > strip-mall earth.

Transparency = Choice

We have to keep it real to be able to make positive change.


Our goal is a NEW ECO SIMPLICITY: a guilt-free, less-is-more way of living which helps you keep it simple in the face of fast-food, fast fashion and vast destruction.

LESS is definitely MORE.

Vegan; healthy; low-toxin; whole; REAL.
Respect for all living and non-living entities.

Corporations exploit local communities and accumulate capital on an inconceivable global scale.

Local purchasing builds resiliency, creates a traceable food system, and allows us to invest in our communities. In our backyard we CAN choose the lowest carbon option and influence the ethics of how things are made and grown.

Farm to Home means connecting every aspect of our household to the land which feeds, striving for a holistic approach to the 21st-century lifestyle.

Our society’s continued wastefulness is beyond logic. These ideas have been around since Led Zeppelin III was released.

Sometimes a FB meme says it best:

It’s pretty amazing that our society has reached a point where the effort necessary to extract oil from the ground, ship it to a refinery, turn it into plastic, shape it appropriately, truck it to a store, buy it, and bring it home is considered to be less effort than what it takes to just wash the spoon when you’re done with it.


Current recycling systems further justify the insane single-use culture of our times. Undervalued raw materials; unlimited dumping space; and a lack of market for recycled content in new products are all issues which the Recycling industry must address to be a viable alternative.

Meet needs, not whims.

Design with the ecosystem in mind from the start of a product’s existence.

Respect materials; use and re-use them well.

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