WASTE LESS

Our society’s continued wastefulness is beyond logic. These ideas have been around since Led Zeppelin III was released.

Sometimes a FB meme says it best:

It’s pretty amazing that our society has reached a point where the effort necessary to extract oil from the ground, ship it to a refinery, turn it into plastic, shape it appropriately, truck it to a store, buy it, and bring it home is considered to be less effort than what it takes to just wash the spoon when you’re done with it.

REDUCE > REDESIGN/RETHINK > REUSE > RECYCLE

Current recycling systems further justify the insane single-use culture of our times. Undervalued raw materials; unlimited dumping space; and a lack of market for recycled content in new products are all issues which the Recycling industry must address to be a viable alternative.

Meet needs, not whims.

Design with the ecosystem in mind from the start of a product’s existence.

Respect materials; use and re-use them well.

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