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Our society’s wastefulness is beyond logic.
Sometimes a FB meme says it best.
“It’s pretty amazing that our society has reached a point where the effort necessary to extract oil from the ground, ship it to a refinery, turn it into plastic, shape it appropriately, truck it to a store, buy it, and bring it home is considered to be less effort than what it takes to just wash the spoon when you’re done with it.”
Many companies fail to properly grasp that you need to do more than put a recycling symbol on things that have no potential for being useful ever again.
These ideas have been around since Led Zeppelin III was released, and we still haven’t got it.
REDUCE> REDESIGN> REUSE> RECYCLE> USE RECYCLED CONTENT
REDUCE :: Meet needs not whims.
REDESIGN/RETHINK :: Design with the ecosystem in mind from the start of a product’s existence. Or maybe avoid a product altogether!
REUSE :: Respect the materials and use them well.
RECYCLE :: Mother earth always finds a way to make use of byproducts, but current recycling systems often fail because of a ready supply of undervalued raw materials; unlimited dumping space; and a lack of market for recycled content in new products—each furthering justification of insane single use culture…